A Subtle Web.   The YMCA of Kingston & Ulster County.

The YMCA of Kingston & Ulster County maintains a large number of programs to serve every member of its diverse community. As such, one of the main challenges of its website is to make a wide variety of content as accessible as possible on any type of device.

Designed and developed by A Subtle Web, the local YMCA’s new website incorporated the official YMCA brand in a new and original way to create a bold and satisfying visual experience. Its app-like navigation adapts to screens of every size, making it simple for visitors to browse the facility’s offerings or to find the exact content they are looking for.

Behind the scenes, the website is customized with various bespoke features that make it easy for the YMCA staff to add and edit content.