A Subtle Web.   Rates.

The core values of A Subtle Web are clarity, simplicity and transparency. Our rates are set to ensure that you receive the meticulous, personal attention you deserve. They may be higher or lower than that of other agencies, but you’ll never receive an unexpected or ambiguous charge.

Consultation Rates

Time-based rates cover open-ended consultations, including website development and brand management services. In most cases, time-based services are estimated in advance and established with a simple, plain-language contract. No work outside of such a contract will be undertaken without specific written consent from the client.

RateCommercialNonprofit
Hour:$100$75
Day:$600$450

Website Development

Every website is unique, so flat rates cannot be applied to the development of a new website. However, experience tells us the average cost of a website depending on the platform. These are average estimates, not flat prices:

Site TypeCommercialNonprofit
WordPress
(Basic custom site):
$1,500$1,250
SquareSpace or Wix
(Basic customizations):
$800$600
WordPress
(Complex custom site):
$3,000$2,500
Shopify or BigCommerce Online Store:$6,000$5,000

Hosted WordPress Maintenance

WordPress websites require regular maintenance to stay up-to-date and secure. A Subtle Web can partner with your business or organization to provide ongoing, low-cost support and peace of mind.

Any time left over from regular maintenance can be used for general support, such as graphic design, content creation or functionality updates. The higher your support tier, the more support time you have available, and the better your savings.

ServiceTier 1Tier 2Tier 3
Website HostingXXX
SSLXXX
Google AnalyticsXXX
WordPress UpgradesXXX
Plugin Audit & UpgradesXXX
Site BackupXX
Security AuditXX
Support Time1h3h6h
Rollover1 Month3 Months3 Months
Cost/Month (Commercial)$75$175$350
Cost/Month (Nonprofit)$50$125$250